Headcount: So in a sense you’ve been working on the metrics of fandom.
@smartocci: Yes. Dan and I used to jokingly call this “the John Corbett Effect.” John lives in Scranton and was largely responsible for the dense population of Biscuits fans in the area because he used to get them all to come to their shows. So identifying and rewarding fans like him could really help grow your band.

Steve Martocci On Rewarding Fans, Activists

Great stuff from our own @smartocci. If you’re a fan of innovative product pairings also head on down to Planet Anthem to check out the Disco Biscuits unique product mix, another Bandwith project.