Farewell to the casual music fan
A long - but worth it - piece taking quizzical aim at Kevin Kelly’s “1000 True Fans” idea, looking not at the individual economics of it so much as the cultural impact of a world where “casual fandom” is a thing of the past.
(I don’t actually buy all these arguments - mainly because I don’t think casual fandom itself is threatened, just casual fandom as expressed through purchase. But they’re all worth examination.
Bandwith believes that casual fandom is a gateway through which bands, leveraging data, can efficiently move fans from causal to passionate. The key in our estimation is to reveal the spectrum of fandom to bands and provide tools for reaching out across that spectrum.
Reblogged from yvynyl
