Florence & the Machine

This is a great band with an exciting sound and apparently an amazing live show. What’s most interesting to me though is that David Letterman holds up an LP not a CD as the promotional piece.

This is evidence again of how the industry is tackling the ubiquitious and unlimited supply of digital music goods. Florence and The Machine blew up online and are using that digital introduction to offer an analog good.

The question is now how do you expand those analog good sales by distributing them in a way that respects the digital contributions of your fans. We’ve got some ideas at Bandwith and we’ll be showcasing those soon. Until then enjoy this incredible age of musical creativity that we are living in.