The Lawyer, The Businessman, The Economist, The Bureaucrat and the Musician
Bruce Warila has an excellent thought on how free culture helps to offset upfront risk, while maintaining upside payout.
At Bandwith one of our theses was that data good be used to convert interest to revenue earlier in the adoption curve. The specific example of this is Bon Iver.
I was introduced to Bon Iver by a great friend and soon after the band entered heavy rotation on my iTunes. Despite the band’s beautiful musicality I continued to pick up the music via music blogs. At the same time, I plugged Bon Iver into my concert finder and waited for the band to play in NYC.
The question we asked ourselves was, knowing this interest in Bon Iver, could the band have connected with me earlier in the adoption process and got me buying albums ahead of the concert. Cementing my fandom and increasing my commitment to their success.
It’s one of the use cases we’re pursuing to help bands increase their connection to fans and for fans to help a band succeed.
