Here at Bandwith we’re always interested in the unique ways that musicians take their art from an audience of 1 to an audience of 1,000s. Glen Hansard and Markéta Irglová of Swell Season have a particularly unique story. Glen and Markéta were the stars of indie film sensation Once and are the winners of an academy award for the music from that movie.

While I think the idea of an artist focusing on a film release as a distribution strategy is crazy, I don’t think it’s crazy for an artist to use the narrative of video to tell their story and gain an audience. This goes beyond a music video. This is about a band telling a story of their founding and their production; engaging their fans in the input as much as they engage in the output.

If you’re doing this come and talk to us about how Bandwith can help you harness the data of your followers, watchers and distributers. With this data you can reward your fans for taking you to the next level.

Enjoy the weekend and this duo’s beautiful music.